Missed-call answering for trades and small businesses

Your phone, answered while you're on the tools.

When you can't pick up, your receptionist answers in your business's name, takes the customer's details and emails you a summary within a minute. So they don't ring the next name on Google.

Free. Your own demo receptionist plus a one-page report on how many of your calls go unanswered. 5 checks a week.

  • Set up for you
  • Keep your own number
  • No contract
  • 14 days free
Smith Plumbing & Heating
Answered by your receptionist0:52
ReceptionistHiya, you're through to Smith Plumbing and Heating. I'm the virtual assistant, and calls are recorded. What can I do for you?
CallerHiya, my boiler's stopped and there's no hot water.
ReceptionistSorry to hear that. Can I take your name?
CallerIt's Sarah.
ReceptionistThanks, Sarah. What's the best number for Dave to ring you back on?
Caller07700 900 457.
ReceptionistThat's oh seven seven oh oh, nine oh oh, four five seven. Is that right?
CallerYep, that's right.
ReceptionistLovely. I'll make sure Dave gets this straight away.
Email to Dave11:42
NEW CALL - URGENT
Sarah - 07700 900457
Boiler stopped, no hot water
Best time: asap
An example call. Names and numbers are made up.

What happens when you can't answer

  1. A customer rings

    Your normal number. Your phone rings like it always does.

  2. You're under a boiler

    After about 20 seconds the call passes to your receptionist.

  3. It takes the details

    Name, number, postcode and what they need, one question at a time.

  4. Your phone buzzes

    An email with everything. You ring back when you're ready.

Free · 5 a week

The free Missed Call Check

Find out how many of your calls go unanswered, and hear what your own receptionist would sound like, before you spend a penny.

  1. Your own demo receptionistBuilt with your business name, services and areas, ready to ring within 24 hours.
  2. 5 test calls to your numberI ring your business at different times across the week, the way a new customer would, and note which ones get answered.
  3. A one-page reportHow many calls got through, what a missed call could be costing you, and the exact setup I'd suggest.

Free. No card. No sales call unless you ask for one. If it's not for you, I delete everything.

Get my free check

By asking for the check, you're happy for me to ring that number up to 5 times this week. Privacy notice

How it works

Nothing changes for your customers.

Step 1

A 15-minute chat

I ask what you do, where you cover, your hours and the questions customers always ask. Or fill in the 5-minute form yourself.

Step 2

You hear it first

I build your receptionist and you ring it as many times as you like. Nothing goes live until you're happy with how it sounds.

Step 3

One code on your phone

You dial a short code so unanswered calls pass to it. Dial another code to switch it off any time. You keep your number.

Do the maths

What are missed calls costing you?

Move the sliders to match your week. It's rough maths with your own numbers, not a promise, but it shows why one caught job usually covers the month.

£1,560

of work a month could be going to someone else. Pamma Labs is £99 a month.

Catch those calls free for 14 days

Who it's for

Any business where a missed call is a missed customer.

  • Plumbing & heating
  • Gas engineers
  • Electricians
  • Roofers
  • Locksmiths
  • Builders
  • Cleaners
  • Barbers & hairdressers
  • Beauty salons
  • Dog groomers
  • Mechanics & garages
  • Taxi firms
  • Driving instructors

What it does

  • Answers 24/7 in your business's name, with a natural British voice
  • Takes names, numbers and job details, and reads the number back
  • Answers your common questions, using only what you've told it
  • Spots emergencies, like a smell of gas, and gives the safety advice first
  • Emails you a summary after every call
  • Your choice of a male or female British voice, or even your own voice

What it never does

  • Pretend to be a person. If anyone asks, it says it's a virtual assistant
  • Make up prices or promise arrival times
  • Take card details over the phone
  • Give advice about the work itself
  • Replace you. You still ring every customer back

Prices

Two plans. Both start with 14 days free.

You don't set anything up. I build your receptionist around your business, test it, and look after it myself. That's what you're paying for, not just an app.

Calls

£99 / month
  • Missed calls answered in your business's name
  • Email summary after every call
  • Up to 200 minutes a month, about 100 typical calls
  • Set up, tested and looked after for you
Start 14 days free
Most popular

Calls + messages

£129 / month
  • Everything in Calls
  • Replies to your website chat for you
  • WhatsApp replies coming soon
  • Bookings and deposit links, on request
Start 14 days free
Founding prices for our first clientsNo setup feeCancel any time, no contractNothing to pay for 14 days

Closed over Christmas? Book your setup by Friday 18 December and your phone is answered while you're off, with your Christmas opening hours built in.

Get my free check

Try it on your business

Hear it answer as you, in under a minute.

Talk to a demo receptionist for Smith Plumbing & Heating now and try to catch it out. Want it answering as your own business? Ask for the free check and you can talk to yours straight away.

Open the live demo Get my free check
Brandon Pamma, founder of Pamma Labs

A real person, not a call centre

I'm Brandon. I set these up for trades and small businesses, then I keep them working.

Email me or get the free check below. No apps to learn, and I look after everything for you.

Questions

Straight answers

Will my customers know it's AI?

Yes. It answers in your business's name and says straight away that it's a virtual assistant and that calls are recorded. Most people just want their details taken and a call back, and that's what it does.

What if it gets something wrong?

It only says what you've told it. If it doesn't know, it says you'll ring them back. You get every summary straight away, and I check calls myself in your first week.

Can it use my own voice?

Yes, if you'd like. Send me a 2–3 minute voice note of you talking about your business, and your receptionist can answer in your own voice. It's free for founding clients. It still introduces itself as your assistant, never pretends to be you, and tells callers up front that it's a virtual assistant. Or just pick our male or female British voice.

Do I need a new phone number?

No. You keep your number. Unanswered calls pass to your receptionist after about 20 seconds, and you can switch it off with one code. Here are the codes for each network.

How much is it, really?

£99 a month for calls, or £129 with website chat as well (WhatsApp is coming soon). That covers me setting it up for your business and looking after it, not just the software. No setup fee for founding clients, no contract, and the first 14 days are free.

How do I cancel?

Any time, yourself. Go to Manage your plan, sign in with the email you signed up with, and press cancel. Cancel during your 14 free days and you pay nothing. Cancel later and it stops at the end of the month you've paid for. Or just email me and I'll do it for you.

How soon can I be live?

Usually within a day of our chat, once you've rung it and you're happy.

What happens to my customers' details?

They're only used to send you the summary and to run the service. I sign a data agreement with every client, and you can ask me to delete recordings at any time. See the privacy notice.

Ready now?

Skip the check and start your 14 days free.

Fill in the 5-minute setup form and you're usually live within a day. Nothing to pay for 14 days.

Start 14 days freeOr get the free check first

Find out how many calls you're missing. Free.

Get my Missed Call Check
Example call Free call check