← Pamma Labs

Privacy notice

Last updated 12 November 2026

Who we are

Pamma Labs is run by Brandon Pamma, a sole trader. For anything about your data, email [email protected].

If you contact us through this website

When you request a call back, we get your name, phone number, business name and anything you write. We use it only to ring you back and talk about our service. That's our legitimate interest in replying to you. We keep it for up to 12 months, or less if you ask us to delete it. We never sell it or pass it to anyone else for their marketing.

If you ask for a free Missed Call Check

We use your name, business name, the number your customers ring and your email to build your demo receptionist, to ring that number up to 5 times in the week you asked (which you agree to when you request the check), and to email you your report and test call summary. If you don't go ahead, we delete it all within 30 days.

If you try the live demo

The demo uses what you type to show you how a receptionist would answer as your business. Bookings and payments in the demo are pretend.

Demo calls are recorded and summarised so we can improve the service. If you gave your email in the free check form, we email you the summary of your test call. We keep demo recordings for up to 30 days.

If you're a client

When we answer calls and messages for your business, your customers' details belong to you. We handle them on your behalf under a written data processing agreement, and we use them only to send you call summaries and run the service.

To do that we use these providers, who process data for us under their own data protection terms:

Some of these are based in the United States. Where data leaves the UK, it's covered by the UK-US data bridge or the provider's standard transfer agreements.

If you ring one of our clients

You'll be told at the start of the call that it's recorded. The call is answered by a virtual assistant, and it tells you so at the start of the call. The business you rang decides how your details are used, so contact them first. We can delete a recording when they ask us to.

If you choose to use your own voice

If you record your voice on our sign-up page, we use that recording only to create an AI copy of your voice for your own receptionist, using ElevenLabs. We only do this with your consent, which you give on the form. We never use your voice for anyone else. If you cancel or ask us to, we delete the recording and the voice copy.

Your rights

You can ask to see the data we hold about you, have it corrected or deleted, or object to how we use it. Email [email protected] and we'll reply within one month. If you're unhappy with our answer, you can complain to the Information Commissioner's Office at ico.org.uk.